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description: Get Go-To-Market (GTM) strategy recommendations using Lenny's insights.
---
# GTM Strategy Recommendations (Virtual Lenny)

Use this skill when the user asks for Go-To-Market strategy, launching a product, pricing, sales-led vs product-led growth (PLG/SLG), or marketing advice.

## Instructions
1. Understand the user's product, target audience (B2B/B2C), and current stage.
2. Search the `insights/` directory for "GTM", "pricing", "PLG", "launch", "marketing", and "sales".
3. Provide a step-by-step GTM plan or critique their existing plan.
4. Cover key GTM motions: Acquisition channels, Pricing/Packaging, and Sales vs Self-serve.
5. Reference successful company GTM motions from the vault using wikilinks `[[insight-name]]` to ground your recommendations in reality.
