Automated summary
This skill provides a Generative Engine Optimization framework to make content more likely to be cited by AI search engines such as ChatGPT, Claude, and Perplexity.
Strengths
- Clearly separates SEO from GEO with ready-to-use comparison tables
- Actionable checklist covering both content elements and technical elements (schemas, load time)
- Explains concrete RAG retrieval factors and common anti-patterns to avoid
- Covers AI crawler access (GPTBot, Claude-Web, PerplexityBot) and measurement approaches
Limitations
- RAG factor weights (e.g. ~40% semantic relevance) are given without a verifiable source
- Citation measurement stays largely manual, with no automated tooling described
- The referenced geo_checker script is barely documented in this SKILL.md
Use it when writing or auditing a web page meant to be cited by AI answer engines rather than only ranked on Google.
Skip it if the goal is purely traditional Google SEO ranking or if you need an automated AI-citation tracking tool.
Security analysis
SafeThis is a pure documentation skill: reference tables and checklists explaining Generative Engine Optimization. The manifest restricts to read-only tools, and the body contains no commands, scripts, URLs to fetch, or instructions to modify/exfiltrate anything. The only oddity is a dangling reference to a 'geo_checker' script with an unspecified invocation, which carries no execution risk as written.
- •Declared tools are read-only (Read, Glob, Grep); no bash, network, or write operations
- •Closing 'Script' section references an undefined `geo_checker` validator and a vague `call_tool_checklist` command, but it is descriptive text only, not an executable payload
- •No credential handling, no external fetches, no destructive instructions
Examples
Review my landing page copy for GEO readiness: does it have original statistics, clear definitions, an FAQ section, an author with credentials, and proper Article/FAQPage schema? List what's missing.Rewrite this blog post intro so it is more likely to be cited by Perplexity: add a TL;DR summary at the top, question-based headings, and a short FAQ with 4 direct answers.Help me choose a robots.txt strategy for AI crawlers like GPTBot, Claude-Web, and PerplexityBot — I want AI citations but not model training on my content. What are the trade-offs?name: geo-fundamentals description: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity). allowed-tools: Read, Glob, Grep
GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform | |------|----------| | Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO | |--------|-----|-----| | Goal | #1 ranking | AI citations | | Platform | Google | AI engines | | Metrics | Rankings, CTR | Citation rate | | Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity | |--------|----------------|-------------| | Perplexity | Numbered [1][2] | Highest citation rate | | ChatGPT | Inline/footnotes | Custom GPTs | | Claude | Contextual | Long-form content | | Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight | |--------|--------| | Semantic relevance | ~40% | | Keyword match | ~20% | | Authority signals | ~15% | | Freshness | ~10% | | Source diversity | ~15% |
4. Content That Gets Cited
| Element | Why It Works | |---------|--------------| | Original statistics | Unique, citable data | | Expert quotes | Authority transfer | | Clear definitions | Easy to extract | | Step-by-step guides | Actionable value | | Comparison tables | Structured info | | FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- [ ] Question-based titles
- [ ] Summary/TL;DR at top
- [ ] Original data with sources
- [ ] Expert quotes (name, title)
- [ ] FAQ section (3-5 Q&A)
- [ ] Clear definitions
- [ ] "Last updated" timestamp
- [ ] Author with credentials
Technical Elements
- [ ] Article schema with dates
- [ ] Person schema for author
- [ ] FAQPage schema
- [ ] Fast loading (< 2.5s)
- [ ] Clean HTML structure
6. Entity Building
| Action | Purpose | |--------|---------| | Google Knowledge Panel | Entity recognition | | Wikipedia (if notable) | Authority source | | Consistent info across web | Entity consolidation | | Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine | |---------|--------| | GPTBot | ChatGPT/OpenAI | | Claude-Web | Claude | | PerplexityBot | Perplexity | | Googlebot | Gemini (shared) |
Access Decision
| Strategy | When | |----------|------| | Allow all | Want AI citations | | Block GPTBot | Don't want OpenAI training | | Selective | Allow some, block others |
8. Measurement
| Metric | How to Track | |--------|--------------| | AI citations | Manual monitoring | | "According to [Brand]" mentions | Search in AI | | Competitor citations | Compare share | | AI-referred traffic | UTM parameters |
9. Anti-Patterns
| ❌ Don't | ✅ Do | |----------|-------| | Publish without dates | Add timestamps | | Vague attributions | Name sources | | Skip author info | Show credentials | | Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
Script
| Script | Purpose | Command |
|--------|---------|---------|
| geo_checker validator | GEO audit (AI citation readiness) | call_tool_checklist |
From the file to a first result
The download contains exactly the content displayed on this page. This copy may differ from the latest version in the source repository.
View the source and supporting filesThis download contains SKILL.md only. Any scripts, references, templates and dependencies are not included. Get the required files from the source, preserving their directory structure, before continuing.
1. Download the file
Download SKILL.mdFrom the root of a test project, save the file as .skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md, or use the command below. This folder is for inspecting the skill before installation.
Command for macOS/Linux or WSL: requires a POSIX shell and curl. On Windows without WSL, use the download button and create the folder manually.
mkdir -p '.skill-downloads/geo-fundamentals-mrwakb7i' && curl --fail --show-error --location 'https://skills-guides.com/api/skills/geo-fundamentals-mrwakb7i/download' --output '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md.part' && mv '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md.part' '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md'2. Check prerequisites
Read SKILL.md before using it. If it references scripts or external services, inspect them and prepare the required access in your test environment.
Tools declared by the author (check availability in your agent): Read, Glob, Grep
No recognized prerequisites section in this file. This does not mean it is self-contained: libraries, tools and access requirements may be mentioned elsewhere in the content or source repository.
The platforms on this page are catalog indications. The paths below follow tool documentation; they do not prove this skill has been run in those tools. No minimum tool version is confirmed for this listing.
3. Load the skill
After inspection, copy the complete folder into your project using one of the commands below, then open a new tool session. The command stops if a folder with the same name already exists: compare the files before replacing it.
Claude Code
test -f '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && test -s '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && mkdir -p '.claude/skills' && test ! -e '.claude/skills/geo-fundamentals' && cp -R '.skill-downloads/geo-fundamentals-mrwakb7i' '.claude/skills/geo-fundamentals'Cursor
test -f '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && test -s '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && mkdir -p '.cursor/skills' && test ! -e '.cursor/skills/geo-fundamentals' && cp -R '.skill-downloads/geo-fundamentals-mrwakb7i' '.cursor/skills/geo-fundamentals'Codex
test -f '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && test -s '.skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md' && mkdir -p '.agents/skills' && test ! -e '.agents/skills/geo-fundamentals' && cp -R '.skill-downloads/geo-fundamentals-mrwakb7i' '.agents/skills/geo-fundamentals'OpenSkills
OpenSkills must already be installed. The local install/read procedure is checked with OpenSkills 1.5.0, which requires Node.js ≥ 20.6.0. Catalog slugs are not resolved automatically.
Official OpenSkills installationopenskills install './.skill-downloads/geo-fundamentals-mrwakb7i'openskills read 'geo-fundamentals-mrwakb7i'Reading should display the installed file content and its base directory. It does not run the skill or install its dependencies.
For an agent that reads AGENTS.md, then sync the index. This command changes AGENTS.md: review the diff before using it.
openskills syncManual method or another tool: attach SKILL.md to a conversation, or open it in an agent that can read files. Include any required supporting resources. No universal folder is recognized by every tool.
4. Try a first task
Use a short, synthetic input: an API endpoint, a small document or an interface brief. In a new conversation, attach the file or give the agent its path, then adapt this request:
Read .skill-downloads/geo-fundamentals-mrwakb7i/SKILL.md and apply its instructions to this example: [describe a test input]. Identify any missing files, dependencies or access. Produce the result requested by the skill without inventing data or running unreviewed scripts.Expected result: output matching the skill instructions, or a precise list of missing prerequisites. A read confirmation alone does not validate a first use. If an external resource is unavailable, that path remains untested.
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