Quiz Funnel Analyzer for Competitive Intelligence

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name: analyze-quiz description: Analyze quiz funnels for competitive intelligence. Navigates through entire quiz, captures every screen, and generates comprehensive analysis report with structure, personalization, paywall analysis, and strengths/weaknesses.

Usage

/analyze-quiz <quiz-url>
/analyze-quiz <quiz-url> --name "CompanyName"

Instructions

You are analyzing a quiz funnel for competitive intelligence. Follow this process exactly.

Phase 1: Setup

1. Extract company name from URL or --name parameter (default to domain name)
2. Create timestamp: YYYY-MM-DD-HHmm
3. Create output directory using Bash:

   mkdir -p ~/Downloads/quiz-analysis-[name]-[timestamp]
   

4. Initialize a working notes variable to track screen data

Phase 2: Quiz Navigation

Navigate to the quiz URL using browser_navigate.

For each screen, repeat until you reach the paywall/final offer:

1. Capture screenshot:

   browser_take_screenshot with filename: ~/Downloads/quiz-analysis-[name]-[timestamp]/[##]-[screen-type].png
   

   Use sequential numbering: 01, 02, 03... Screen types: landing, question, email-capture, loading, results, paywall, upsell

2. Capture accessibility snapshot:

   browser_snapshot
   

   Extract: question text, answer options, button labels, progress indicators

3. Record screen data in your working notes:

   • Screen number
   • Question/content
   • Answer options (if any)
   • Question type (multiple choice, slider, text input, etc.)
   • UI elements noted

4. Handle special inputs:

   • Email field → type test@example.com
   • Name field → type Test User
   • Phone field → type 555-0100
   • Age/number fields → use reasonable values (30, etc.)

5. Navigate to next screen: Look for CTA buttons in this priority order:

   • Explicit: "Next", "Continue", "Get Started", "Start Quiz", "Get Results", "See Results"
   • Arrows: "→", "❯", right-arrow icons
   • Submit buttons on forms
   • Any prominent button that advances the flow

   Use browser_click on the identified element.

6. Wait for page transition: Use browser_wait_for with time: 1-2 seconds for animations

7. Detect endpoint: Stop navigation when you see:

   • Pricing/payment information
   • Checkout form
   • "Subscribe", "Buy", "Purchase" CTAs
   • Plan comparison tables
   • Credit card input fields

Phase 3: Analysis

After capturing all screens, analyze your collected data:

A. Quiz Structure

• Total number of screens
• Number of actual questions vs informational screens
• Question types used (list them)
• Progress indicator style (percentage, steps, bar, none)
• Estimated completion time
• Any branching/personalization indicators

B. Screen-by-Screen Summary Create a table: | # | Screenshot | Type | Content Summary | Options/Input | Notes | |---|------------|------|-----------------|---------------|-------|

C. Personalization Analysis

• What personal data is collected (list all fields)
• How is personalization promised to the user?
• "Calculating/analyzing" screen tactics (what do they show?)
• How does the results/offer page use collected data?
• Personalized copy patterns observed

D. Paywall/Offer Analysis

• Pricing structure (plans, prices, durations)
• Price anchoring tactics (crossed out prices, "was/now")
• Urgency/scarcity elements (timers, limited spots, etc.)
• Trial offers (free trial, money-back guarantee)
• Social proof on paywall (testimonials, user count, ratings)
• Trust signals (guarantees, security badges, payment icons)
• CTA button copy and design
• Multiple payment options shown?
• Upsells or downsells present?

E. Psychological Tactics Identified

• Commitment/consistency (small yeses leading to big yes)
• Social proof usage (where and how)
• Authority signals (experts, certifications, press logos)
• Scarcity/urgency (real or artificial)
• Loss aversion triggers
• Personalization/relevance hooks
• Sunk cost indicators (progress bars, time invested)

F. Key Strengths List 5-10 things they do well:

• Strong UX patterns
• Clever copy techniques
• Effective design choices
• Smart psychological triggers
• Worth adopting for your own quizzes

G. Key Weaknesses List 5-10 improvement opportunities:

• Friction points in the flow
• Missing trust elements
• Confusing or unclear screens
• Weak paywall elements
• Poor mobile considerations
• Missed personalization opportunities

Phase 4: Report Generation

Write the final markdown report to ~/Downloads/quiz-analysis-[name]-[timestamp].md:

# Quiz Funnel Analysis: [Company Name]

**URL:** [quiz-url]
**Analyzed:** [date]
**Total Screens:** [count]

## Executive Summary

[2-3 paragraph overview of the quiz, its approach, and key findings]

## Quiz Structure

[Section A findings]

## Screen-by-Screen Breakdown

[Section B table with screenshot references like ![Screen 1](./quiz-analysis-[name]-[timestamp]/01-landing.png)]

## Personalization Strategy

[Section C findings]

## Paywall & Offer Analysis

[Section D findings]

## Psychological Tactics

[Section E findings]

## Strengths

[Section F as bullet points]

## Weaknesses & Opportunities

[Section G as bullet points]

## Key Takeaways

[3-5 actionable insights for competitive advantage]

Output Confirmation

After generating the report, confirm to the user:

• Report location: ~/Downloads/quiz-analysis-[name]-[timestamp].md
• Screenshots folder: ~/Downloads/quiz-analysis-[name]-[timestamp]/
• Number of screens captured
• Brief summary of key findings

Error Handling

• If quiz requires account/login: Stop and report, note what screens were captured
• If quiz has CAPTCHA: Stop and report
• If navigation gets stuck: Try alternative button selectors, report if still stuck
• If paywall requires payment to continue: Stop at paywall (expected behavior)

Tips

• Some quizzes have loading/animation screens - wait for them to complete
• Watch for A/B test indicators in URLs (variant=, ab=, etc.) and note them
• If options seem to branch the quiz, note which path was taken
• Capture any exit-intent popups or special offers that appear