SEO Fundamentals

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Learn technical SEO principles, Core Web Vitals, and Google ranking factors.

Sby Skills Guide Bot
ContentBeginner
007/23/2026
Claude CodeCursorWindsurfCopilot
#seo#technical-seo#core-web-vitals#e-e-a-t#content-optimization

Recommended for

Our review

This skill provides principles for search engine visibility, covering E-E-A-T, Core Web Vitals, technical and content SEO, schema markup, and AI content guidelines.

Strengths

  • Offers a comprehensive framework covering both technical and content aspects.
  • Includes up-to-date metrics like Core Web Vitals and prioritized ranking factors.
  • Provides actionable guidance on using AI for content while adhering to Google's guidelines.
  • Lists measurement tools for tracking SEO performance.

Limitations

  • Does not cover advanced strategies like link building or international SEO.
  • Some information may need updating as search algorithms evolve.
  • Lacks in-depth examples for schema markup implementation.
When to use it

Use this skill when auditing or optimizing an existing website, or when building a solid SEO foundation for a new site.

When not to use it

Do not use for highly specialized tasks like local SEO, enterprise SEO, or detailed competitive analysis.

Security analysis

Safe
Quality score88/100

The skill is purely informational and uses only read-only tools (Read, Glob, Grep), posing no execution risk.

No concerns found

Examples

Check Core Web Vitals
Check my website's Core Web Vitals using PageSpeed Insights and suggest improvements for LCP, INP, and CLS.
Generate Schema Markup Ideas
Generate a list of schema markup types suitable for a blog about cooking recipes, and explain how to implement them.
Review E-E-A-T Signals
Review the E-E-A-T signals on my author bio page and recommend improvements to demonstrate experience, expertise, authoritativeness, and trustworthiness.

name: seo-fundamentals description: "Nền tảng chuẩn SEO kỹ thuật, Core Web Vitals, và thuật toán xếp hạng Google." allowed-tools: Read, Glob, Grep

SEO Fundamentals

Principles for search engine visibility.


1. E-E-A-T Framework

| Principle | Signals | |-----------|---------| | Experience | First-hand knowledge, real examples | | Expertise | Credentials, depth of knowledge | | Authoritativeness | Backlinks, mentions, industry recognition | | Trustworthiness | HTTPS, transparency, accurate info |


2. Core Web Vitals

| Metric | Target | Measures | |--------|--------|----------| | LCP | < 2.5s | Loading performance | | INP | < 200ms | Interactivity | | CLS | < 0.1 | Visual stability |


3. Technical SEO Principles

Site Structure

| Element | Purpose | |---------|---------| | XML sitemap | Help crawling | | robots.txt | Control access | | Canonical tags | Prevent duplicates | | HTTPS | Security signal |

Performance

| Factor | Impact | |--------|--------| | Page speed | Core Web Vital | | Mobile-friendly | Ranking factor | | Clean URLs | Crawlability |


4. Content SEO Principles

Page Elements

| Element | Best Practice | |---------|---------------| | Title tag | 50-60 chars, keyword front | | Meta description | 150-160 chars, compelling | | H1 | One per page, main keyword | | H2-H6 | Logical hierarchy | | Alt text | Descriptive, not stuffed |

Content Quality

| Factor | Importance | |--------|------------| | Depth | Comprehensive coverage | | Freshness | Regular updates | | Uniqueness | Original value | | Readability | Clear writing |


5. Schema Markup Types

| Type | Use | |------|-----| | Article | Blog posts, news | | Organization | Company info | | Person | Author profiles | | FAQPage | Q&A content | | Product | E-commerce | | Review | Ratings | | BreadcrumbList | Navigation |


6. AI Content Guidelines

What Google Looks For

| ✅ Do | ❌ Don't | |-------|----------| | AI draft + human edit | Publish raw AI content | | Add original insights | Copy without value | | Expert review | Skip fact-checking | | Follow E-E-A-T | Keyword stuffing |


7. Ranking Factors (Prioritized)

| Priority | Factor | |----------|--------| | 1 | Quality, relevant content | | 2 | Backlinks from authority sites | | 3 | Page experience (Core Web Vitals) | | 4 | Mobile optimization | | 5 | Technical SEO fundamentals |


8. Measurement

| Metric | Tool | |--------|------| | Rankings | Search Console, Ahrefs | | Traffic | Analytics | | Core Web Vitals | PageSpeed Insights | | Indexing | Search Console | | Backlinks | Ahrefs, Semrush |


Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.

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