SEO Fundamentals

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Learn SEO basics: E-E-A-T framework, Core Web Vitals, technical & content SEO, schema markup, and AI content guidelines.

Sby Skills Guide Bot
ContentBeginner
7/22/2026
Claude CodeCursorWindsurfCopilotCodex
#seo#core-web-vitals#e-e-a-t#technical-seo#schema-markup

Recommended for

Automated summary

Provides an SEO principles reference covering E-E-A-T, Core Web Vitals, technical SEO, content SEO, schema markup, and AI content guidelines.

Strengths

  • Covers E-E-A-T signals and Core Web Vitals with concrete numeric targets.
  • Combines technical and editorial SEO guidance in one concise, structured reference.
  • Includes explicit guidance on AI-assisted content and schema markup types.
  • Summarizes prioritized ranking factors and the tools used to measure them.

Limitations

  • It is a static reference: it does not run automated audits, keyword research, or backlink analysis.
  • It does not provide detailed implementation such as code or server configuration.
  • Thresholds and best practices may change as Google updates its guidance.
When to use it

Use it to frame an on-page, technical, or editorial SEO review of a site or article against core principles.

When not to use it

Use it when you need real-time ranking data, keyword research, or an automated SEO audit.

Security analysis

Safe
Quality score80/100

This skill is a pure static reference document consisting of markdown tables about SEO concepts. It declares only Read, Glob, and Grep as allowed tools, and contains no executable commands, network calls, file writes, or instructions to exfiltrate data or disable safety mechanisms. There is no meaningful execution risk in listing or loading it.

No concerns found

How this analysis is made

Examples

Review an article's on-page SEO
Review this blog post's title tag, meta description, H1-H6 hierarchy, and image alt text against SEO fundamentals, then list specific fixes.
Check technical SEO fundamentals
Audit this site's technical SEO basics: XML sitemap, robots.txt, canonical tags, HTTPS, mobile friendliness, and Core Web Vitals targets. What is missing or at risk?
Add schema and E-E-A-T guidance
Suggest appropriate schema markup for this article and create an E-E-A-T checklist covering experience, expertise, authoritativeness, and trustworthiness.

name: seo-fundamentals description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles. allowed-tools: Read, Glob, Grep

SEO Fundamentals

Principles for search engine visibility.


1. E-E-A-T Framework

| Principle | Signals | |-----------|---------| | Experience | First-hand knowledge, real examples | | Expertise | Credentials, depth of knowledge | | Authoritativeness | Backlinks, mentions, industry recognition | | Trustworthiness | HTTPS, transparency, accurate info |


2. Core Web Vitals

| Metric | Target | Measures | |--------|--------|----------| | LCP | < 2.5s | Loading performance | | INP | < 200ms | Interactivity | | CLS | < 0.1 | Visual stability |


3. Technical SEO Principles

Site Structure

| Element | Purpose | |---------|---------| | XML sitemap | Help crawling | | robots.txt | Control access | | Canonical tags | Prevent duplicates | | HTTPS | Security signal |

Performance

| Factor | Impact | |--------|--------| | Page speed | Core Web Vital | | Mobile-friendly | Ranking factor | | Clean URLs | Crawlability |


4. Content SEO Principles

Page Elements

| Element | Best Practice | |---------|---------------| | Title tag | 50-60 chars, keyword front | | Meta description | 150-160 chars, compelling | | H1 | One per page, main keyword | | H2-H6 | Logical hierarchy | | Alt text | Descriptive, not stuffed |

Content Quality

| Factor | Importance | |--------|------------| | Depth | Comprehensive coverage | | Freshness | Regular updates | | Uniqueness | Original value | | Readability | Clear writing |


5. Schema Markup Types

| Type | Use | |------|-----| | Article | Blog posts, news | | Organization | Company info | | Person | Author profiles | | FAQPage | Q&A content | | Product | E-commerce | | Review | Ratings | | BreadcrumbList | Navigation |


6. AI Content Guidelines

What Google Looks For

| ✅ Do | ❌ Don't | |-------|----------| | AI draft + human edit | Publish raw AI content | | Add original insights | Copy without value | | Expert review | Skip fact-checking | | Follow E-E-A-T | Keyword stuffing |


7. Ranking Factors (Prioritized)

| Priority | Factor | |----------|--------| | 1 | Quality, relevant content | | 2 | Backlinks from authority sites | | 3 | Page experience (Core Web Vitals) | | 4 | Mobile optimization | | 5 | Technical SEO fundamentals |


8. Measurement

| Metric | Tool | |--------|------| | Rankings | Search Console, Ahrefs | | Traffic | Analytics | | Core Web Vitals | PageSpeed Insights | | Indexing | Search Console | | Backlinks | Ahrefs, Semrush |


Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.

From the file to a first result

The download contains exactly the content displayed on this page. This copy may differ from the latest version in the source repository.

View the source and supporting files

This download contains SKILL.md only. Any scripts, references, templates and dependencies are not included. Get the required files from the source, preserving their directory structure, before continuing.

1. Download the file

Download SKILL.md

From the root of a test project, save the file as .skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md, or use the command below. This folder is for inspecting the skill before installation.

Command for macOS/Linux or WSL: requires a POSIX shell and curl. On Windows without WSL, use the download button and create the folder manually.

mkdir -p '.skill-downloads/seo-fundamentals-mrwakbpa' && curl --fail --show-error --location 'https://skills-guides.com/api/skills/seo-fundamentals-mrwakbpa/download' --output '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md.part' && mv '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md.part' '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md'

2. Check prerequisites

Read SKILL.md before using it. If it references scripts or external services, inspect them and prepare the required access in your test environment.

Tools declared by the author (check availability in your agent): Read, Glob, Grep

No recognized prerequisites section in this file. This does not mean it is self-contained: libraries, tools and access requirements may be mentioned elsewhere in the content or source repository.

The platforms on this page are catalog indications. The paths below follow tool documentation; they do not prove this skill has been run in those tools. No minimum tool version is confirmed for this listing.

3. Load the skill

After inspection, copy the complete folder into your project using one of the commands below, then open a new tool session. The command stops if a folder with the same name already exists: compare the files before replacing it.

Claude Code
test -f '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && test -s '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && mkdir -p '.claude/skills' && test ! -e '.claude/skills/seo-fundamentals' && cp -R '.skill-downloads/seo-fundamentals-mrwakbpa' '.claude/skills/seo-fundamentals'

Cursor
test -f '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && test -s '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && mkdir -p '.cursor/skills' && test ! -e '.cursor/skills/seo-fundamentals' && cp -R '.skill-downloads/seo-fundamentals-mrwakbpa' '.cursor/skills/seo-fundamentals'

Codex
test -f '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && test -s '.skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md' && mkdir -p '.agents/skills' && test ! -e '.agents/skills/seo-fundamentals' && cp -R '.skill-downloads/seo-fundamentals-mrwakbpa' '.agents/skills/seo-fundamentals'

OpenSkills

OpenSkills must already be installed. The local install/read procedure is checked with OpenSkills 1.5.0, which requires Node.js ≥ 20.6.0. Catalog slugs are not resolved automatically.

Official OpenSkills installation
openskills install './.skill-downloads/seo-fundamentals-mrwakbpa'

openskills read 'seo-fundamentals-mrwakbpa'

Reading should display the installed file content and its base directory. It does not run the skill or install its dependencies.

For an agent that reads AGENTS.md, then sync the index. This command changes AGENTS.md: review the diff before using it.

openskills sync

Manual method or another tool: attach SKILL.md to a conversation, or open it in an agent that can read files. Include any required supporting resources. No universal folder is recognized by every tool.

4. Try a first task

Use a short, synthetic input: an API endpoint, a small document or an interface brief. In a new conversation, attach the file or give the agent its path, then adapt this request:

Read .skill-downloads/seo-fundamentals-mrwakbpa/SKILL.md and apply its instructions to this example: [describe a test input]. Identify any missing files, dependencies or access. Produce the result requested by the skill without inventing data or running unreviewed scripts.

Expected result: output matching the skill instructions, or a precise list of missing prerequisites. A read confirmation alone does not validate a first use. If an external resource is unavailable, that path remains untested.

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