Wardley Mapping Strategic Analysis

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Map value chains against evolution to reveal build vs buy decisions and competitive dynamics.

Sby Skills Guide Bot
DevelopmentIntermediate
7/28/2026
Claude CodeCursor
#wardley-mapping#strategy#value-chain#build-vs-buy#competitive-analysis

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Automated summary

Produces a Wardley Map by identifying the user need, the value chain, and each component's position along the evolution axis, then derives build-vs-buy recommendations.

Strengths

  • Organizes output into actionable sections: value chain, evolution assessment, ASCII map, and movement analysis
  • Explicitly links map position to a concrete decision (build on the left, buy on the right)
  • Covers inertia points and commoditization threats, which strategic analyses often skip
  • Gives clear indicators for distinguishing Genesis, Custom, Product, and Commodity stages

Limitations

  • The map itself is a static ASCII diagram with no interactive visualization or export
  • Output quality depends heavily on the context the user supplies about their market and components
  • Analysis stays qualitative: no cost, timeline, or market-share estimates
When to use it

Use it to frame a technology strategy, investment, or build-vs-buy decision for an existing product.

When not to use it

Avoid it when you need a detailed execution plan, budget figures, or process mapping without an evolution dimension.

Security analysis

Safe
Quality score86/100

The skill is a purely instructional strategic-analysis template. It declares no tools, contains no executable commands, network calls, secrets handling, or destructive actions, and only asks the agent to produce a structured Wardley Map.

No concerns found

How this analysis is made

Examples

Build vs buy for a data platform
Run a Wardley map for our analytics platform. Users are internal data analysts who need self-serve dashboards. We currently build our own query engine and storage layer in-house — help me decide what to keep building and what to buy.
Assess commoditization risk
Map the value chain for our B2B SaaS onboarding product and tell me which components are sliding toward commodity, where we have inertia, and what our real differentiators are.
Strategic review before investment
We're deciding where to invest next quarter. Build a Wardley map starting from the user need 'small teams track project progress', position each component on the evolution axis, and recommend short-term actions plus what to stop building.

name: wardley description: Wardley Mapping strategic analysis—map value chains against evolution to reveal build vs buy decisions and competitive dynamics. Use for technology strategy or investment decisions. user-invocable: true

Wardley Map

Create a strategic map showing components positioned by their evolution stage and visibility in the value chain.

Instructions

Identify the user need, map the value chain of components required to meet it, and position each component on the evolution axis.

Output Format

Context: [What situation we're mapping] User: [Who the user is] User Need: [What they're trying to accomplish]


Value Chain Identification

Working backward from user need:

| Component | Depends On | Visibility | |-----------|------------|------------| | [User Need] | [what it requires] | High (User-facing) | | [Component A] | [what it requires] | High/Med/Low | | [Component B] | [what it requires] | High/Med/Low | | [Infrastructure] | [base requirements] | Low (Hidden) |


Evolution Assessment

| Component | Evolution Stage | Evidence | |-----------|-----------------|----------| | [Component A] | Genesis / Custom / Product / Commodity | [Why at this stage] | | [Component B] | Genesis / Custom / Product / Commodity | [Why at this stage] |

Evolution Indicators:

  • Genesis: Novel, poorly understood, no standard, high uncertainty
  • Custom: Emerging practices, divergent approaches, experimentation
  • Product: Feature differentiation, rental/purchase models, scalable
  • Commodity: Standardized, utility pricing, essential but undifferentiated

The Map

VISIBLE │
   TO   │  [User Need]
  USER  │       │
        │       ▼
        │  [Component A]
        │       │
        │       ▼
INVISIBLE│  [Component B]
        │
        └──────┬──────┬──────┬──────┬──────►
            GENESIS  CUSTOM PRODUCT COMMODITY
              I        II     III      IV

Movement Analysis

What's evolving rightward? | Component | Current Stage | Evolving Toward | |-----------|---------------|-----------------| | [component] | [stage] | [next stage] |

Inertia Points

  • [Component with inertia] — [why we might resist]

Strategic Analysis

Build vs. Buy

| Component | Recommendation | Rationale | |-----------|----------------|-----------| | [Genesis/Custom] | Build | Differentiator | | [Commodity] | Buy | Commodity, not differentiating |

Competitive Dynamics

Our differentiators (left side of map):

  • [Component we do differently]

Commoditization threats:

  • [Component becoming commodity]

Recommendations

Short-term actions:

  1. [Action based on map insights]

What to stop doing:

  • [Component to outsource/buy instead of build]

Key Insight:

[Main strategic takeaway from the mapping exercise]

Guidelines

  • Always start with user need
  • Everything evolves left to right (genesis → commodity)
  • Build on the left (differentiation), buy on the right (commodity)
  • Watch for inertia—past success creates resistance to change

$ARGUMENTS

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Claude Code
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Cursor
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