---

name: crisis-management-platform description: Crisis response platform integration and real-time monitoring allowed-tools:

• Read
• Write
• Glob
• Grep
• Bash
• WebFetch metadata: specialization: public-relations domain: business category: Crisis Communications skill-id: SK-005 dependencies:
  • Crisis management platform APIs
  • Slack/Teams APIs graph: domains: [domain:public-relations] skillAreas: [skill-area:brand-strategy, skill-area:incident-management, skill-area:brand-positioning] roles: [role:marketing-strategist, role:marketing-manager, role:brand-manager]

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Crisis Management Platform Skill

Overview

The Crisis Management Platform skill provides crisis response platform integration and real-time monitoring capabilities. This skill enables rapid crisis detection, coordinated response, and comprehensive documentation throughout crisis situations.

Capabilities

Monitoring and Detection

• Crisis monitoring dashboard configuration
• Real-time alert escalation
• Multi-channel signal detection
• Threshold-based triggering
• Pattern recognition for emerging issues

Response Coordination

• Stakeholder notification system integration
• Holding statement rapid deployment
• Multi-channel response coordination
• Team collaboration tools integration
• Role-based access and assignments

Digital Infrastructure

• Dark site activation management
• Social media response queuing
• Website messaging updates
• Email communication triggers
• Hotline message coordination

Documentation and Logging

• Incident logging and documentation
• Response time tracking
• Decision audit trail
• Media inquiry tracking
• Stakeholder communication log

Post-Crisis Analysis

• Post-crisis report generation
• Timeline reconstruction
• Response effectiveness analysis
• Lessons learned documentation
• Plan update recommendations

Usage

Crisis Dashboard Configuration

const crisisDashboardConfig = {
  monitoringSources: {
    media: ['cision', 'meltwater'],
    social: ['sprinklr', 'talkwalker'],
    internal: ['employee-hotline', 'customer-service'],
    regulatory: ['sec-filings', 'fda-alerts']
  },
  alertTiers: {
    tier1: {
      triggers: ['executive-mention-negative', 'regulatory-action', 'data-breach'],
      escalation: 'immediate',
      notification: ['cco', 'ceo', 'legal', 'crisis-team']
    },
    tier2: {
      triggers: ['product-issue', 'employee-incident', 'competitor-attack'],
      escalation: '15min',
      notification: ['comms-director', 'pr-manager']
    },
    tier3: {
      triggers: ['negative-review-spike', 'social-complaint-surge'],
      escalation: '1hr',
      notification: ['social-team', 'customer-service']
    }
  },
  collaboration: {
    platform: 'slack',
    channels: {
      warRoom: '#crisis-war-room',
      mediaInquiries: '#media-inquiries',
      socialResponse: '#social-response'
    }
  },
  assets: {
    holdingStatements: ['data-breach', 'product-recall', 'executive-departure'],
    darkSites: ['incident-response.company.com'],
    templates: ['employee-comm', 'customer-comm', 'media-statement']
  }
};

Crisis Response Execution

const crisisResponse = {
  incident: {
    id: 'INC-2026-001',
    type: 'data-breach',
    detectedAt: '2026-02-15T14:30:00Z',
    severity: 'tier1',
    status: 'active'
  },
  actions: [
    { time: '14:30', action: 'Alert triggered', owner: 'system' },
    { time: '14:32', action: 'Crisis team notified', owner: 'system' },
    { time: '14:45', action: 'War room activated', owner: 'CCO' },
    { time: '15:00', action: 'Holding statement approved', owner: 'Legal' },
    { time: '15:15', action: 'Dark site activated', owner: 'Digital' },
    { time: '15:30', action: 'Employee communication sent', owner: 'Internal Comms' },
    { time: '16:00', action: 'Press statement released', owner: 'Media Relations' }
  ],
  metrics: {
    detectionToNotification: '2min',
    notificationToActivation: '13min',
    activationToStatement: '45min',
    mediaInquiriesReceived: 15,
    socialMentions: 450,
    employeeQuestions: 89
  },
  stakeholders: {
    media: { contacted: 15, responded: 12 },
    employees: { notified: 'all', questions: 89 },
    customers: { notified: 'affected', inquiries: 234 },
    regulators: { notified: true, filingRequired: true }
  }
};

Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points | |---------|-------------------| | crisis-communications-plan.js | Plan activation | | crisis-response-execution.js | Response coordination | | crisis-simulation-training.js | Training scenarios | | post-crisis-analysis.js | Analysis and reporting |

Best Practices

1. Test Regularly: Conduct crisis drills at least quarterly
2. Maintain Assets: Keep holding statements and templates current
3. Clear Escalation: Define clear escalation paths and authority
4. Document Everything: Log all actions and decisions
5. Speed Matters: Reduce detection-to-response time continuously
6. Post-Mortem: Always conduct thorough post-crisis analysis

Metrics and KPIs

| Metric | Description | Target | |--------|-------------|--------| | Detection Time | Time to detect crisis | <15 minutes | | Response Time | Detection to first response | <1 hour | | Stakeholder Notification | Time to notify key stakeholders | <30 minutes | | Message Consistency | Alignment across channels | 100% | | Resolution Time | Time to crisis resolution | Minimized |

Related Skills

• SK-001: Media Monitoring (detection)
• SK-002: Social Listening (social detection)
• SK-013: Media Training Simulation (preparation)