Stratégie de tarification

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name: pricing-strategy description: | Create pricing strategy document with monetization approach, value metrics, and competitive pricing analysis. Activate when: "pricing strategy", "how should we price", "monetization model", pricing decisions, value-based pricing Do NOT activate for: pricing tiers and packaging design (/pricing-model), business case financials (/business-case), positioning (/positioning-statement) argument-hint: [product or feature name] or [update path/to/pricing.md] user-invocable: true metadata: author: Product Org OS version: 3.0.0 category: business-planning compatibility: Requires Product Org OS v3+ context layer and rules

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

| Signal | Mode | Confidence | |--------|------|------------| | "update", "revise", "modify" in input | UPDATE | 100% | | File path provided (@path/to/pricing.md) | UPDATE | 100% | | "create", "new", "draft" in input | CREATE | 100% | | "find", "search", "list pricing" | FIND | 100% | | "the pricing", "our pricing strategy" | UPDATE | 85% | | Just product/feature name | CREATE | 60% |

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new pricing strategy using template below.

UPDATE:

1. Read existing pricing doc (search if path not provided)
2. Preserve unchanged sections exactly
3. Update specific elements (price points, tiers, discounts)
4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."
5. Note: Financial projections may need recalculation

FIND:

1. Search paths below for pricing documents
2. Present results: title, product, path, date
3. Ask: "Update one of these, or create new?"

Search Locations for Pricing Strategy

• pricing/
• strategy/
• gtm/
• business/

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Create a complete Pricing Strategy for the specified product or feature.

Vision to Value Phase

Phase 2: Strategic Decisions - Pricing is a critical commercial decision that must be made before commitment.

Prerequisites: Phase 1 complete (market analysis, competitive landscape), Value proposition clear Outputs used by: Phase 3 (GTM strategy, sales enablement), Business case

Output Structure

Generate a comprehensive pricing strategy with the following sections:

1. Executive Summary

• Pricing model recommendation
• Price point summary
• Expected revenue impact
• Competitive positioning
• Implementation timeline

2. Market & Competitive Analysis

• Market pricing trends
• Competitive pricing landscape
• Price sensitivity analysis
• Willingness to pay research

3. Value Proposition Alignment

• Core value delivered
• Value quantification
• Value-based pricing rationale
• Price-to-value ratio

4. Pricing Model Selection

Model Options Considered

| Model | Pros | Cons | Fit | |-------|------|------|-----| | Per user | [Pros] | [Cons] | High/Med/Low | | Per usage | [Pros] | [Cons] | High/Med/Low | | Flat rate | [Pros] | [Cons] | High/Med/Low | | Tiered | [Pros] | [Cons] | High/Med/Low |

Selected Model

• Model type
• Rationale
• Alignment with customer buying behavior

5. Price Points & Tiers

| Tier | Price | Target Segment | Key Features | |------|-------|----------------|--------------| | [Tier 1] | $X/mo | [Segment] | [Features] | | [Tier 2] | $X/mo | [Segment] | [Features] | | [Tier 3] | $X/mo | [Segment] | [Features] |

6. Packaging Strategy

• What's included in each tier
• Feature differentiation
• Upsell paths
• Add-on pricing

7. Discount Policy & Governance

| Discount Type | Maximum | Approval Required | Criteria | |---------------|---------|-------------------|----------| | Annual prepay | X% | [Level] | [Criteria] | | Volume | X% | [Level] | [Criteria] | | Competitive | X% | [Level] | [Criteria] | | Strategic | X% | [Level] | [Criteria] |

8. Geographic/Segment Variations

| Region/Segment | Price Adjustment | Rationale | |----------------|------------------|-----------| | [Region] | +/- X% | [Reason] |

9. Competitive Comparison

| Competitor | Their Price | Our Price | Positioning | |------------|-------------|-----------|-------------| | [Competitor 1] | $X | $X | Premium/Parity/Value |

10. Financial Impact Analysis

| Scenario | Assumptions | Revenue Impact | |----------|-------------|----------------| | Conservative | [Assumptions] | $X | | Base case | [Assumptions] | $X | | Optimistic | [Assumptions] | $X |

11. Implementation Plan

| Phase | Timeline | Activities | |-------|----------|------------| | Preparation | [Dates] | [Activities] | | Rollout | [Dates] | [Activities] | | Optimization | [Dates] | [Activities] |

12. Monitoring & Adjustment Triggers

| Metric | Threshold | Action | |--------|-----------|--------| | Win rate | < X% | [Action] | | Deal size | < $X avg | [Action] | | Churn | > X% | [Action] |

Instructions

1. Ask about target segments and competitive context if not provided
2. Reference any market or financial documents provided via @file syntax
3. Ensure pricing aligns with value delivered
4. Include sensitivity analysis
5. Save as markdown file
6. Offer to create presentation version using /present