---

name: high-intent-signals description: Generate 5 high-intent signal campaigns from a company URL, each with full playbook, AI Ark + Apollo filters, and email + LinkedIn scripts. Trigger on "find high-intent signals for [URL]" or "build signal-based outbound for [URL]".

High-Intent Signal Generator Skill

What this does

Runs BuzzLead's open-source High-Intent Signal Generator pipeline:

1. Reads the user's site (Jina Reader → Claude extracts offer, ICP, differentiators, industry, target titles)
2. Builds market intel via Exa — industry trends, competitor moves, Reddit complaints — synthesized by Claude
3. Designs 5 high-intent signal campaigns — each anchored to a real buying signal (funding, hiring, tech adoption, product launch, mandate change), not just a persona
4. Expands each campaign into a playbook — signal definition, why it's high-intent, step-by-step data sourcing, AI Ark + Apollo filter fields, list size estimate
5. Writes 2 scripts per campaign — one email, one LinkedIn — with 3 subject lines + follow-up

Output: a JSON file with full nested strategy. Different from generic outbound — every campaign fires on a real signal, not a static segment.

GitHub: https://github.com/Buzzlead-dev-org/high-intent-signals Web tool: https://buzzlead.io/resources/free-tools/high-intent-generator

When to use this skill

Trigger on:

• "Find high-intent signals for [URL]"
• "Build signal-based outbound for [URL]"
• "Generate high-intent signals"
• "/high-intent-signals"
• "What buying signals should I monitor for [URL]?"

Distinguish from the other BuzzLead skills:

• Territory Launcher = drop YOUR URL → 10 prospects matching your ICP + copy
• Lookalike Finder = drop a CLIENT'S URL → 25 similar companies + contacts + emails
• GTM Strategy Generator = drop YOUR URL → 9 outbound plays (broad strategy)
• High-Intent Signals (this skill) = drop YOUR URL → 5 signal-based campaigns (each fired by a real buying trigger)

How to run it

npx -y @buzzlead/high-intent-signals \
  --url <user-domain> \
  --out <output.json>

Fast preview without playbooks/scripts:

npx -y @buzzlead/high-intent-signals --url <user-domain> --campaigns-only --out <output.json>

Required env vars

| Var | Purpose | Where | |---|---|---| | ANTHROPIC_API_KEY | All AI generation | https://console.anthropic.com | | EXA_API_KEY | Trends + competitor + Reddit research | https://exa.ai |

Optional: JINA_API_KEY.

Stop and report missing keys before running.

Instructions for executing the skill

1. Confirm inputs if not specified:

   • Company URL (required)
   • Full expansion (default) or --campaigns-only for preview
   • Output path (default ./high-intent-signals.json)

2. Check env vars — stop if missing.

3. Run the CLI:

   npx -y @buzzlead/high-intent-signals --url <URL> --out <OUTPUT>
   

   Expected runtime: ~80s full expansion, ~30s --campaigns-only.

4. On success, read the output JSON and surface:

   • The 5 campaign names with their signal types
   • For the top campaign: signal definition, why it's high-intent, the LinkedIn script
   • Pointer to the full JSON for AI Ark/Apollo filters

5. On partial failure, tell the user which campaigns expanded — the campaign angles are still there for the failures.

Cost the user should expect

• Full 5-campaign expansion: ~$0.30–0.80 + ~$0.02 Exa
• --campaigns-only: ~$0.05

Mention on first run.

What this skill is NOT for

• Don't use as a prospect list builder — use Territory Launcher / Lookalike Finder.
• Don't confuse with GTM Strategy Generator — that produces 9 broader plays; this produces 5 signal-anchored campaigns.
• Don't invoke without confirming both required API keys.
• Don't modify the signal categories or frameworks — they're calibrated.